I have always been a very hands-on and pragmatic person and started to work on different projects as soon as I was legally allowed to do so-in Germany (that’s where I grew up) that’s from the age of 14. Before this, I earned a bachelor’s degree in Business Administration and Management (2011) from Otto-Friedrich-Universität Bamberg. I started my career in the German start-up scene when I was about 24 years old. We caught up with the dynamic CEO of HelloBody Monique Hoell to talk entrepreneurship, market nuances, and their winning DTC business model.Ĭan you share a bit about your background and how you found your way to the beauty industry? They are in numerous European markets such as Germany, Austria, Switzerland, Italy, France, Belgium, and Poland, and opened an office in Los Angeles in 2019.
They take community so seriously that every new geography is launched with a market-specific website, social platforms, and a local team to support the business and future the community. From day one their focus was on building the brand, not just selling products on a nice website with cool marketing. Founded in 2016, the Invincible Brands-backed company claims to be the fastest-growing brand in Europe with €65 million ($73 million) in sales.įor HelloBody, community drives everything.
German-born HelloBody embodies a new generation of DTC brands-a profitable business model, demonstration of scalability across channels/products/countries, and a competitive advantage.
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